Brand Story

From "NAX" to "JET", a fusion of technology and mission

The name "NAXJET" comes from our three core pursuits in the field of industrial identification - Nano-level precision (Nano), absolute accuracy (Accuracy) and breakthroughs in unknown boundaries (X-factor).

Nano: symbolizes that the inkjet technology is as delicate as nanometers, using micron-level ink dots and laser tracks to achieve zero-defect marking on materials such as metal, plastic, and glass;

Accuracy: represents our commitment to industrial-grade identification - every line of code and every pattern is accurate and correct, giving the production line a reliable "digital ID card";

X: It is both the unknown number representing variables in mathematics and our determination to explore innovative technologies, and continue to break through core technical barriers such as laser wavelength control and ink quick-drying formula.

JET (jet) points directly to the essence of our technology - whether it is the micro-piezoelectric jet of the inkjet printer or the photon "jet" of the laser marking machine, they have become the "industrial pen tip" in the era of intelligent manufacturing with fast and stable dynamic performance.

LOGO design philosophy: Let technology flow as visual language

Our LOGO uses minimalist geometric forms to condense the hard-core genes of NAXJET:

The flowing "N-A-X" letter deconstruction

The abstract lines in the center of the logo dynamically merge the three letters "N", "A" and "X", resembling the continuous ink drop trajectory ejected by precision equipment, and like the light path of a laser beam in space, metaphorically representing the "invisible hand" empowered by technology;

The gradient particles at the top of the letter J symbolize the atomic-level control technology of ink and light waves, interpreting the reliability of industrial logos from a microscopic level.

The futuristic sense of the collision of blue and green colors

The deep sea blue conveys professionalism and stability, and the tree green symbolizes vitality and environmental protection, and also represents the burst of innovative energy. The open circle formed by the intersection of the two colors is not only the visual anchor of the brand name, but also a metaphor that our company adheres to the principle of being perfect in doing things and achieving the satisfaction of every customer. However, our circular LOGO is not a closed loop, which also means that we will always adhere to an open attitude, through a circular R&D system, continuously iterate the coding solution, and innovate the perfect coding and marking technology for the coding industry and customers who need coding and marking.